{"id":16183,"date":"2024-11-19T16:56:51","date_gmt":"2024-11-19T16:56:51","guid":{"rendered":"https:\/\/www.mautic.org\/?page_id=16183"},"modified":"2025-06-05T10:45:04","modified_gmt":"2025-06-05T10:45:04","slug":"lead-management","status":"publish","type":"page","link":"https:\/\/mautic.org\/features\/lead-management\/","title":{"rendered":"Lead management"},"content":{"rendered":"\t\t
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Streamline your sales funnel with Mautic's lead management<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Learn how Mautic automates and optimizes the lead journey from capture to conversion, enhancing the efficiency and effectiveness of your marketing campaigns.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Automated, flexible lead scoring<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mautic’s automated, flexible lead scoring system allows you to assign points based on lead interactions to prioritize potential customers effectively. You can even create your own point groups to categorize activities based on your specific needs.<\/p>

By distinguishing between low-value activities (like newsletter sign-ups) and high-value actions (such as attending webinars), Mautic ensures a focus on quality leads.\u00a0<\/p>

You can also implement a decay model<\/a> which reduces scores for inactive leads, maintaining accuracy and relevance over time. Additionally, suppression segments filter out irrelevant contacts, ensuring the sales team engages only with the most promising prospects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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40,000+ companies use Mautic<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We owe a lot to our partners<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Advanced segmentation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ensure you’re always reaching the right people with the right message thanks to Mautic’s incredibly powerful segmentation tool.<\/p>

Segment your contacts based on the data you care about, whether that’s behaviour, demographics, past interactions, engagement levels, or even tags and segment membership.<\/p>

Segments can be manual – you add the contacts to the list directly – or dynamic – contacts are added when meeting certain conditions specified in the filters.<\/p>

By leveraging advanced segmentation in Mautic, you can deliver personalized content which resonates with your customers, improving your conversion rates and delighting your customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Multi-channel campaigns<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Customers rarely engage with organizations in a single channel, and Mautic helps you to communicate consistently across various different channels with cohesive and personalized messaging.<\/p>

Whether you’re engaging on email, SMS, web or in-app notifications, website popups or other channels, Mautic allows you to deliver tailored content through the preferred channel of each contact.<\/p>

Drive higher conversion rates and better customer satisfaction with Mautic, and use our detailed and configurable reporting tools to analyze and report on your amazing cross-channel campaigns!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Seamless CRM integrations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marketing should never exist in a silo, that’s why Mautic has deep integrations with many Customer Relationship Management (CRM) tools ensuring a cohesive approach to lead management.<\/p>

Automate the handover to sales from marketing, share lead scores and engagement history between platforms, and provide a unified view of the customer in Mautic.<\/p>

With bi-directional synchronization and real-time data transfer, you can ensure that all teams across the organization have access to the most current information to enable informed decision making and deeply personalized customer interactions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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BECAUSE WE'RE NOT JUST ABOUT LEAD NURTURING ...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Explore Mautic's other features<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Data privacy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Learn how Mautic ensures your marketing efforts comply with GDPR, CCPA, and other international privacy laws.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Email marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Easily create, personalize and A\/B test all your marketing and transactional emails with our powerful, intuitive drag-and-drop interactive builder.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Campaigns<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Find out how Mautic’s automation features allow for customized marketing at every touch point through our central powerhouse, the intuitive drag-and-drop Campaign Builder.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Forms<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Explore Mautic’s powerful form builder, enabling you to easily embed forms on landing pages, websites, within your applications and even in popup modal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We\u2019ll let the users do the talking \ud83d\udcac\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Check out our reviews on G2<\/a> and TrustRadius<\/a>. Love Mautic? Leave us a review!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Mautic Marketing Automation is being used to change how my company does marketing.<\/p>

Mautic is a comprehensive marketing automation software and it is helping us to capture more leads from our website.<\/p>

We are able to track visitors on the website and send them automated email campaigns based on their website actions.<\/p>

Mautic also allows us to easily move leads from one campaign to the next.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Shawngela Pierce<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Owner at Seek Within You<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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I use Mautic’s email marketing engine as a way to generate marketing qualified leads for different businesses in various sectors such as Technology, Cloud Computing, Real Estate, Electronics, and many more.<\/p>

The structure of Mautic is easy to implement and understand and the flexibility to modify Mautic according to the requirements is commendable.<\/p>

Mautic allows us to run email marketing campaigns to the various users and helps to keep track of different statics required in the reporting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Gulam Gaus Warsi<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Product Marketing Manager, Leadbook<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Trusted by over 200K companies<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Streamline your sales funnel with Mautic’s lead management Learn how Mautic automates and optimizes the lead journey from capture to conversion, enhancing the efficiency and effectiveness of your marketing campaigns. 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