{"id":16786,"date":"2024-04-03T13:38:15","date_gmt":"2024-04-03T13:38:15","guid":{"rendered":"https:\/\/www.mautic.org\/open-startup-report-12-march-2024\/"},"modified":"2024-12-18T11:48:09","modified_gmt":"2024-12-18T11:48:09","slug":"open-startup-report-12-march-2024","status":"publish","type":"post","link":"https:\/\/mautic.org\/blog\/open-startup-report-12-march-2024","title":{"rendered":"Open Startup Report #12 &#8211; March 2024"},"content":{"rendered":"<h2>Key points\u00a0<\/h2>\n<ul>\n<li>Our expenditure was higher this month due to travel and legal expenses, income is growing from memberships and sponsorships.<\/li>\n<li>We\u2019re still seeing a strong growth in adoption of Mautic, including a promising start to the free trials program at the end of the month.<\/li>\n<li>There has been a surge in new members joining the community and a continued onboarding of new contributors.<\/li>\n<li>Mautic 5.1 is imminent with a large number of new bug fixes, features and enhancements.<\/li>\n<\/ul>\n<h2>Finances<\/h2>\n<h3>Income<\/h3>\n<p>This month we had four new individual members and a stable continuation of our monthly sponsors through Open Collective and GitHub.<\/p>\n<p>While we have not received funds for any corporate memberships, we have an invoice out for a Gold Tier membership and also several Community Tier memberships in the final stages of completion. These should be represented in next month\u2019s report.<\/p>\n<table>\n<thead>\n<tr>\n<th scope=\"col\">\n<p><strong>Description<\/strong><\/p>\n<\/th>\n<th scope=\"col\">\n<p><strong>Amount<\/strong><\/p>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\n<p>Sponsorship &#8211; Open Collective<\/p>\n<\/td>\n<td>\n<p>$1,805<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Sponsorship &#8211; GitHub Sponsors<\/p>\n<\/td>\n<td>\n<p>$736<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Membership &#8211; Individual<\/p>\n<\/td>\n<td>\n<p>$400<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><strong>Total<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>$2,941<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Expenditure<\/h3>\n<p>This month saw the last of the travel expenses for the recent conferences and events, and also further legal expenses in respect of defending a Trademark claim and renewing one of our existing trademarks (required every five years). There was a small increase in infrastructure costs which was due to an invoice being paid late, just into March instead of in February.<\/p>\n<table>\n<thead>\n<tr>\n<th scope=\"col\">\n<p><strong>Description<\/strong><\/p>\n<\/th>\n<th scope=\"col\">\n<p><strong>Amount<\/strong><\/p>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\n<p>Employment<\/p>\n<\/td>\n<td>\n<p>$8,922.40<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Travel and expenditure<\/p>\n<\/td>\n<td>\n<p>$1,582.82<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Legal<\/p>\n<\/td>\n<td>\n<p>$975<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Infrastructure<\/p>\n<\/td>\n<td>\n<p>$459.40<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Host fees<\/p>\n<\/td>\n<td>\n<p>$254.10<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Payment processor fees<\/p>\n<\/td>\n<td>\n<p>$97.13<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><strong>Total<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>$12,290.85<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Contributions<\/h2>\n<p>A big thank you to all the organisations who have contributed to Mautic in March!<\/p>\n<p>These organisations are making Mautic and helping to grow our awesome community!<\/p>\n<p>? You can always take a look at the data for the last 90 days via this link: <a href=\"https:\/\/savannahcrm.com\/public\/overview\/2b4590bf-cad0-4c71-870a-6f942a25f8fe\" target=\"_blank\" rel=\"noopener\">https:\/\/savannahcrm.com\/public\/overview\/2b4590bf-cad0-4c71-870a-6f942a25f8fe<\/a> and you can now view this month\u2019s report here: <a href=\"https:\/\/savannahcrm.com\/public\/report\/4d47fd2a-89f3-47b5-acc5-5dfafa3554c3\/\" target=\"_blank\" rel=\"noopener\">https:\/\/savannahcrm.com\/public\/report\/4d47fd2a-89f3-47b5-acc5-5dfafa3554c3\/<\/a><\/p>\n<p>\u2b06\ufe0f\u00a0= Increase from last month<\/p>\n<p>\u2b07\ufe0f = Decrease from last month<\/p>\n<h3>Organizations<\/h3>\n<h4>Most active companies<\/h4>\n<p>Dropsolid 404 (\u2b07\ufe0f 6.48%)<\/p>\n<p>Acquia 184 (\u2b07\ufe0f 41.21%)<\/p>\n<p>Leuchtfeuer Digital Marketing 109 (\u2b06\ufe0f 57.97%)<\/p>\n<p>Webmecanik 99 (\u2b06\ufe0f 33.78%)<\/p>\n<p>Bluespace 66<\/p>\n<p>Friendly 63 (\u2b07\ufe0f 13.70%)<\/p>\n<p>Codefive 57 (\u2b07\ufe0f 12.31%)<\/p>\n<p>Leancept 56<\/p>\n<p>Comarch 33<\/p>\n<p>Blacksmith 24<\/p>\n<h4>Top contributing companies<\/h4>\n<p>Acquia 35 (\u2b07\ufe0f 80.87%)<\/p>\n<p>Dropsolid 25 (\u2b07\ufe0f 77.48%)<\/p>\n<p>Comarch 14 (\u2b06\ufe0f 7.69%)<\/p>\n<p>Webmecanik 11 (\u2b07\ufe0f 56%)<\/p>\n<p>Leuchtfeuer Digital Marketing 6 (\u2b07\ufe0f 68.42%)<\/p>\n<p>Devsadda 5 (\u2b07\ufe0f 84.38%)<\/p>\n<p>Aivie 4<\/p>\n<p>Bluespace 4 (\u2b06\ufe0f 300%)<\/p>\n<p>octree-gva 2<\/p>\n<p>Friendly 1 (\u2b07\ufe0f 50%)<\/p>\n<p>Contributions are as defined <a href=\"https:\/\/docs.savannahhq.com\/pages\/contributions\/\" target=\"_blank\" rel=\"noopener\">here<\/a> with the addition of Jira issues being closed as completed, GitHub Pull Request reviews and Knowledgebase articles being written or translated, which we track through Savannah\u2019s API.<\/p>\n<p>Want to appear on this list? Get contributing, and drop me a line with your company name, domain and the folk who work for you and we\u2019ll make sure that you are attributed correctly!\u00a0<\/p>\n<h3>Individuals<\/h3>\n<h4>Most active contributors<\/h4>\n<p>Anderson Jos\u00e9 Eccel 215<\/p>\n<p>Jan Linhart 160<\/p>\n<p>Mike Van Hemelrijck 109<\/p>\n<p>Ekke Guembel 71<\/p>\n<p>Norman Pracht 66<\/p>\n<p>Oluwatobi Owolabi 66<\/p>\n<p>Joey Keller 63<\/p>\n<p>Ricardo Freire 57<\/p>\n<p>Jakob Persson 56<\/p>\n<p>Rembrand 42<\/p>\n<h4>Top contributors<\/h4>\n<p>Jan Linhart 28<\/p>\n<p>Anderson Jos\u00e9 Eccel 14<\/p>\n<p>Patryk Gruszka 11<\/p>\n<p>Zdeno Kuzmany 8<\/p>\n<p>Priyanshi Gaur 7<\/p>\n<p>Tim Mallezie 5<\/p>\n<p>Mike Van Hemelrijck 5<\/p>\n<p>Rahul Shinde 5<\/p>\n<p>Saurabh Gupta 4<\/p>\n<p>Adrian Schimpf 4<\/p>\n<h4>Welcome to our new contributors this month ?<\/h4>\n<p>ar84<\/p>\n<p>Esther Okafor<\/p>\n<p>Joseph2001-braganza<\/p>\n<p>Markus Heinil\u00e4<\/p>\n<p>gauravaxl<\/p>\n<p>Martin Stadelmann<\/p>\n<p>Priyanshi Gaur<\/p>\n<p>firyx<\/p>\n<p>Vibhuti<\/p>\n<p>Ismail MHIRI<\/p>\n<p>bob99<\/p>\n<p>Thomas Wijnands<\/p>\n<p>nishant-s7<\/p>\n<p>gbm_admin<\/p>\n<p>Ketu Patel<\/p>\n<p>tomfriedhof<\/p>\n<h4>Top supporters<\/h4>\n<p>Jan Linhart 3<\/p>\n<p>bob99 1<\/p>\n<p>Norman Pracht 1<\/p>\n<p>Joey Keller 1<\/p>\n<p>firyx 1<\/p>\n<p>Esther Okafor 1<\/p>\n<p>Ricardo Freire1<\/p>\n<p>Ismail MHIRI 1<\/p>\n<p>gbm_admin 1<\/p>\n<p>ar841<\/p>\n<h2>Usage of Mautic<\/h2>\n<p>We continue to see relatively stable numbers when it comes to downloads via <a href=\"http:\/\/mautic.org\/download\">mautic.org\/download<\/a>, with just over 2,000 unique downloads and just over 4,300 in total.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" size-full wp-image-15065\" src=\"https:\/\/www.mautic.org\/wp-content\/uploads\/2024\/04\/mautic-usage-march-24_0.png\" alt=\"Screenshot of downloads over time from mautic.org - red like showing all which is quite stable and blue line showing unique which dropped but is now back to normal levels.\" title=\"\" width=\"2048\" height=\"835\" srcset=\"https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/mautic-usage-march-24_0.png 2048w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/mautic-usage-march-24_0-300x122.png 300w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/mautic-usage-march-24_0-1024x418.png 1024w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/mautic-usage-march-24_0-768x313.png 768w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/mautic-usage-march-24_0-1536x626.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>We\u2019re seeing a marked increase in downloads of the main packages Mautic uses via Composer, as demonstrated by the core-lib and recommended-project packages in the chart below which have more than doubled in monthly downloads between March and all previous months.<\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-15066\" src=\"https:\/\/www.mautic.org\/wp-content\/uploads\/2024\/04\/composer-march-24.png\" alt=\"Screenshot of composer installs - lots of lines but most are up substantially from December.\" title=\"\" width=\"2048\" height=\"835\" srcset=\"https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/composer-march-24.png 2048w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/composer-march-24-300x122.png 300w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/composer-march-24-1024x418.png 1024w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/composer-march-24-768x313.png 768w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/composer-march-24-1536x626.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>\u00a0<\/p>\n<p>We continue to see a strong quarter-on-quarter growth rate of sites with Mautic tracking deployed, with the data retrieved via builtwith.com. After a strong spike in growth in the middle of 2023 due to a large company deploying tracking on many domain holding pages, growth continues to be above 10% per quarter, compared with previously between 4-10% on average.<\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-15067\" src=\"https:\/\/www.mautic.org\/wp-content\/uploads\/2024\/04\/qoq-growth-march-24.png\" alt=\"Screenshot of quarterly growth between 2022 to 2024 showing a steep rise since 2023.\" title=\"\" width=\"2048\" height=\"835\" srcset=\"https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/qoq-growth-march-24.png 2048w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/qoq-growth-march-24-300x122.png 300w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/qoq-growth-march-24-1024x418.png 1024w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/qoq-growth-march-24-768x313.png 768w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/qoq-growth-march-24-1536x626.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>As well as sites adding tracking, we also need to keep an eye on sites that are removing Mautic tracking &#8211; suggesting that they\u2019re no longer using Mautic. While this is not an exact science it does allow us to keep tabs on the general trend.<\/p>\n<p>We know that there were a lot of folks removing Mautic tracking from 2020 &#8211; more than those who were adding it &#8211; however this trend has started to reverse since Q2 2023 where, aside from Q4 we\u2019ve had more people adding tracking than removing it. We\u2019ll continue to monitor this important metric going forward.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-15068\" src=\"https:\/\/www.mautic.org\/wp-content\/uploads\/2024\/04\/net-add-remove-march-24.png\" alt=\"Screenshot of net sites added\/removed - since 2020 there&#039;s been more removed than added but this has changed since 2023.\" title=\"\" width=\"2048\" height=\"835\" srcset=\"https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/net-add-remove-march-24.png 2048w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/net-add-remove-march-24-300x122.png 300w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/net-add-remove-march-24-1024x418.png 1024w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/net-add-remove-march-24-768x313.png 768w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/net-add-remove-march-24-1536x626.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>Despite only <a href=\"https:\/\/www.mautic.org\/blog\/press\/unlock-your-marketing-potential-start-your-mautic-trial-today\">launching the trials<\/a> at the end of the month, we\u2019re already seeing strong results. Between the 26th March and the time of writing we\u2019ve had 135 signups in total and although there have been a few small bumps in the road, mostly everything is running smoothly.<\/p>\n<p>We already have some conversions into paid accounts coming through, each of which results in a 40% revenue share coming back to the Mautic project every month.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-15069\" src=\"https:\/\/www.mautic.org\/wp-content\/uploads\/2024\/04\/trial-adoption-march-24.png\" alt=\"Screenshot of trial signups by date in graphical form. Shows a drop over the weekend and around 20-30 per day.\" title=\"\" width=\"2048\" height=\"835\" srcset=\"https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/trial-adoption-march-24.png 2048w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/trial-adoption-march-24-300x122.png 300w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/trial-adoption-march-24-1024x418.png 1024w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/trial-adoption-march-24-768x313.png 768w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/trial-adoption-march-24-1536x626.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<h2>Community Health<\/h2>\n<p>We\u2019re seeing a rebound in the number of visitors to our web properties, which was slightly impacted when we switched to Google Analytics 4 and by some sampling which had previously been applied on our calculations sheet..<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-15070\" src=\"https:\/\/www.mautic.org\/wp-content\/uploads\/2024\/04\/analytics-march-24.png\" alt=\"Screenshot of google analytics data showing a drop since 2023 but rebounding.\" title=\"\" width=\"2048\" height=\"835\" srcset=\"https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/analytics-march-24.png 2048w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/analytics-march-24-300x122.png 300w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/analytics-march-24-1024x418.png 1024w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/analytics-march-24-768x313.png 768w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/analytics-march-24-1536x626.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>We\u2019ve also seen a continued strong surge in new members joining our community over the past month &#8211; 110 people in total &#8211; with 17 new contributors which is awesome to see! We\u2019ve also exceeded 7,900 members this month &#8211; not long until we hit 8,000! While the growth is starting to slow somewhat, it\u2019s still a positive sign that the community is continuing to welcome new members.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-15071\" src=\"https:\/\/www.mautic.org\/wp-content\/uploads\/2024\/04\/members-march-24.png\" alt=\"Screenshot of member growth - the line goes up and to the right.\" title=\"\" width=\"1161\" height=\"419\" srcset=\"https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/members-march-24.png 1161w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/members-march-24-300x108.png 300w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/members-march-24-1024x370.png 1024w, https:\/\/mautic.org\/wp-content\/uploads\/2024\/04\/members-march-24-768x277.png 768w\" sizes=\"(max-width: 1161px) 100vw, 1161px\" \/><\/p>\n<p>March saw a whopping 170 contributions which is fantastic, with over two-thirds being pull requests created (60) or reviewed (71) and the rest divided between forum support (24), blog posts (7), providing feedback (4), Jira issues (2), speaking (1) and hosting (1) events or meetings.<\/p>\n<p>As a result of the surge in activity on GitHub, the upcoming release of Mautic 5.1 is going to have a LOT of new features, enhancements and bug-fixes.<\/p>\n<p>A big thank you to everyone who has helped by contributing in some way this month, you\u2019re helping make Mautic one contribution at a time!<\/p>\n<h2>Conclusion<\/h2>\n<p>It\u2019s great to see that we\u2019re continuing to grow a wide, diverse base of organizations and individuals who are supporting Mautic, both practically and financially. This will be vital for the longer term sustainability of the project. Although income was outweighed by expenditure this month, we have a strong pipeline of future memberships and with the launch of the new trials, a potential new revenue stream coming on line soon, giving us confidence in future financial growth.<\/p>\n<p>In terms of adoption, Mautic continues to see steady growth in the number of people downloading, installing and using Mautic on their web properties and the trend is shifting into a more positive direction, with more users installing and adopting Mautic than removing their tracking. This growth, along with the expanding community of contributors and the anticipation of new enhancements for the upcoming Mautic 5.1 release, is a promising indication of Mautic&#8217;s potential for future development and expansion.\u00a0<\/p>\n<h2>Credits<\/h2>\n<p>A big thank you to\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/peculiar-c-umeh\/\" rel=\"noopener nofollow noreferrer\" target=\"_blank\">Peculiar C Umeh<\/a>\u00a0who has taken on the unenviable task of helping me to update the Open Startup Reporting spreadsheet each month!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What&#8217;s been going on in the Mautic project this month? Dive into the Open Startup Report to learn more!<\/p>\n","protected":false},"author":2,"featured_media":15947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"publish_to_discourse":"","publish_post_category":"","wpdc_auto_publish_overridden":"","wpdc_topic_tags":"","wpdc_pin_topic":"","wpdc_pin_until":"","discourse_post_id":"","discourse_permalink":"","wpdc_publishing_response":"","wpdc_publishing_error":"","footnotes":""},"categories":[1493],"tags":[1356,1291],"class_list":["post-16786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-news","tag-openstartup","tag-report"],"acf":[],"_links":{"self":[{"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/posts\/16786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/comments?post=16786"}],"version-history":[{"count":1,"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/posts\/16786\/revisions"}],"predecessor-version":[{"id":17250,"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/posts\/16786\/revisions\/17250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/media\/15947"}],"wp:attachment":[{"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/media?parent=16786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/categories?post=16786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/tags?post=16786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}