{"id":16798,"date":"2024-08-21T15:24:38","date_gmt":"2024-08-21T15:24:38","guid":{"rendered":"https:\/\/www.mautic.org\/open-startup-report-17-july-2024\/"},"modified":"2024-12-18T11:48:03","modified_gmt":"2024-12-18T11:48:03","slug":"open-startup-report-17-july-2024","status":"publish","type":"post","link":"https:\/\/mautic.org\/blog\/open-startup-report-17-july-2024","title":{"rendered":"Open Startup Report #17 July 2024"},"content":{"rendered":"

Key points<\/h2>\n
    \n
  1. \n

    Financial Overview:<\/strong> The income for the month increased due to Mautic Conference Global ticket sales and new and recurring memberships, totaling $5,977.47. The expenditure was as expected, totaling $9,895.72. However, the income was still lower than the outgoings, indicating a need for increased income generation.<\/p>\n<\/li>\n

  2. \n

    Contributions:<\/strong> Contributions from both organizations and individuals increased this month, with Dropsolid and Anderson Jos\u00e9 Eccel being the most active contributors. The community welcomed 21 new contributors and 113 new members.<\/p>\n<\/li>\n

  3. \n

    Usage of Mautic:<\/strong> The number of new signups for Mautic Trials remained consistent, but most users didn’t continue using the trial beyond the first week. The number of people installing Mautic tracking code on their websites continued to grow, but there was also a high number of users removing it.<\/p>\n<\/li>\n

  4. \n

    Community Health:<\/strong> The community saw a growth in contributions, averaging around 200-400 per month. The Mautic Conference Global event was successful, welcoming 155 attendees and raising $10,157.64 for Mautic.<\/p>\n<\/li>\n

  5. \n

    Upcoming Events:<\/strong> Plans are underway for the next in-person conference, Mautic Conference Europe, which will be held in Lisbon, Portugal at the beginning of November.<\/p>\n<\/li>\n<\/ol>\n

    Finances<\/h2>\n

    Income<\/h3>\n

    This month has seen an increase in income from both the Mautic Conference Global ticket sales and also new and recurring memberships. We’re also grateful to the sponsors who came on board to support Mautic Conference Global which boosted our income this month.<\/p>\n\n\n\n\n\n\n\n\n\n
    Description<\/th>\nAmount<\/th>\n<\/tr>\n<\/thead>\n
    Mautic Conference Global ticket sales<\/td>\n$2,302.47<\/td>\n<\/tr>\n
    Monthly sponsors<\/td>\n$1,330<\/td>\n<\/tr>\n
    Event sponsors<\/td>\n$1,000<\/td>\n<\/tr>\n
    Individual memberships<\/td>\n$850<\/td>\n<\/tr>\n
    Total:<\/strong><\/td>\n$5,977.47<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Expenditure<\/h3>\n

    Our expenditure this month is as expected, there were no unplanned costs other than a small amount for posting thank you cards and stickers to new contributors.<\/p>\n\n\n\n\n\n\n\n\n\n\n
    Description<\/th>\nAmount<\/th>\n<\/tr>\n<\/thead>\n
    Employment<\/td>\n$8,730<\/td>\n<\/tr>\n
    Host fees<\/td>\n$547.75<\/td>\n<\/tr>\n
    Infrastructure<\/td>\n$395.48<\/td>\n<\/tr>\n
    Payment processor fees<\/td>\n$151.94<\/td>\n<\/tr>\n
    Swag postage<\/td>\n$24.21<\/td>\n<\/tr>\n
    Total:<\/strong><\/td>\n$9,895.72<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Overall we do need to start bringing in more income as we have had several months where the income has been lower than the outgoings. While this can be held for a short time, it’s not sustainable in the long term.<\/p>\n

    July also saw me taking two weeks of vacation time which means that the work on proactively following up potential memberships and sponsorships slows down for a time.<\/p>\n

    Contributions<\/h2>\n

    A big thank you to all the organisations who have contributed to Mautic in July!<\/p>\n

    These organisations are making Mautic and helping to grow our awesome community.!<\/p>\n

    ?\u00a0You can always take a look at the data for the last 90 days via this link: https:\/\/savannahcrm.com\/public\/overview\/2b4590bf-cad0-4c71-870a-6f942a25f8fe<\/a> and you can now view this month\u2019s report here: Mautic | Monthly Report for July 2024<\/a><\/p>\n

    \u2b06\ufe0f = Increase from last month
    \n\u2b07\ufe0f = Decrease from last month<\/p>\n

    Organizations<\/h3>\n

    Most active companies<\/h4>\n

    Dropsolid 378 (\u2b07\ufe0f 13.90%)<\/p>\n

    Acquia 209 (\u2b06\ufe0f 21.51%)<\/p>\n

    Leuchtfeuer Digital Marketing 164 (\u2b06\ufe0f 209.43%)<\/p>\n

    Moorwald | Sven D\u00f6ring 84 (\u2b06\ufe0f 18.31%)<\/p>\n

    Crafting Email 71<\/p>\n

    Axelerant 64<\/p>\n

    Friendly 37<\/p>\n

    Matic Zagmajster s.p. 29 (\u2b06\ufe0f 52.63%)<\/p>\n

    Comarch 24 (\u2b06\ufe0f 33.33%)<\/p>\n

    Webmecanik 22 (\u2b07\ufe0f 29.03%)<\/p>\n

    Top contributing companies<\/h4>\n

    Dropsolid 88 (\u2b06\ufe0f 27.54%)<\/p>\n

    Acquia 68 (\u2b06\ufe0f 74.36%)<\/p>\n

    Axelerant 64 (\u2b06\ufe0f 2033.33%)<\/p>\n

    Leuchtfeuer Digital Marketing 25 (\u2b06\ufe0f 177.78%)<\/p>\n

    Comarch 12 (\u2b06\ufe0f 300%)<\/p>\n

    Webmecanik 12 (\u2b07\ufe0f 7.69%)<\/p>\n

    Devsadda 10 (\u2b06\ufe0f 233.33%)<\/p>\n

    Crafting Email 7<\/p>\n

    Moorwald | Sven D\u00f6ring 6 (\u2b06\ufe0f 50%)<\/p>\n

    Bluespace 4<\/p>\n

    Contributions are as defined here<\/a> with the addition of Jira issues being closed as completed, GitHub Pull Request reviews and Knowledgebase articles being written or translated, which we track through Savannah\u2019s API.<\/p>\n

    Want to appear on this list? Get contributing, and drop me a line with your company name, domain and the folk who work for you and we\u2019ll make sure that you are attributed correctly!<\/p>\n

    A big thank you also to all the individuals who are helping us build this awesome community ??<\/p>\n

    Individuals<\/h3>\n

    Most active contributors<\/h4>\n

    Anderson Jos\u00e9 Eccel 251<\/p>\n

    John Linhart 196<\/p>\n

    Madlen Friedrich 86<\/p>\n

    Sven D\u00f6ring 84<\/p>\n

    Ricardo Freire 71<\/p>\n

    Mike Van Hemelrijck 60<\/p>\n

    Avinash Dalvi 53<\/p>\n

    Renato Carabelli 49<\/p>\n

    Ekke Guembel 47<\/p>\n

    Simran Sethi 45<\/p>\n

    Top contributors<\/h4>\n

    Anderson Jos\u00e9 Eccel 61<\/p>\n

    John Linhart 55<\/p>\n

    Simran Sethi 55<\/p>\n

    Abhisek Mazumdar 14<\/p>\n

    Patrick Jenkner 10<\/p>\n

    Rahul Shinde 10<\/p>\n

    Zdeno Kuzmany 9<\/p>\n

    Tomasz Kowalczyk 8<\/p>\n

    Ricardo Freire 7<\/p>\n

    Martin Voorem\u00e4e 7<\/p>\n

    Welcome to our new contributors this month ?<\/h4>\n

    Clara_Bonnet__<\/p>\n

    Angelo Miloch<\/p>\n

    Christian S\u00e4um<\/p>\n

    julia.neuhaeuser<\/p>\n

    dana<\/p>\n

    johnniefadd<\/p>\n

    Chiara Aliotta Baras<\/p>\n

    Dries Buytaert<\/p>\n

    Pratik Upadhyay<\/p>\n

    Achilles Poloynis<\/p>\n

    Jonas Ludwig<\/p>\n

    lolcode<\/p>\n

    Martin Voorem\u00e4e<\/p>\n

    Robert Douglass<\/p>\n

    Renato Heeb<\/p>\n

    okdnet<\/p>\n

    Joe Bordes<\/p>\n

    Aman Reddy Pundru<\/p>\n

    Sylvain FAVRE<\/p>\n

    Richard van Delft<\/p>\n

    duplexcleaning<\/p>\n

    Top supporters<\/h4>\n

    John Linhart 4<\/p>\n

    Renato Carabelli 3<\/p>\n

    Madlen Friedrich 2<\/p>\n

    duplexcleaning 1<\/p>\n

    lolcode 1<\/p>\n

    Sylvain FAVRE 1<\/p>\n

    okdnet 1<\/p>\n

    Joey Keller 1<\/p>\n

    Norman Pracht 1<\/p>\n

    imihandstand 1<\/p>\n

    Supporters are folks who have had conversations with people directly before they make a contribution, so most likely helping with that process.<\/p>\n

    This month we had 21 new contributors ? (\u2b06\ufe0f 100%) and 113 new members joining the community! ? (\u2b06\ufe0f 39.51%).<\/p>\n

    Usage of Mautic<\/h2>\n

    We are continuing to see an average of 400-450 new signups for the Mautic Trials each month, however since we implemented in-app analytics we are noticing that most users don’t continue using the trial beyond the first week. We’re looking into using surveys and other tools to understand what is behind the drop off of engagement, and will use this to further inform progress.<\/p>\n

    We continue to see growth in the number of people installing Mautic tracking code on their websites, but we’re also seeing quite high numbers as reported last month, of users removing it, too. This means that the number of active sites fluctuates a lot from month to month.<\/p>\n

    Last month I introduced a new chart to the Open Startup Metrics Google Sheet, which allows us to track both the all-time cumulative numbers (all sites that have ever installed Mautic tracking) and the all-time cumulative active sites (currently active sites using Mautic tracking).<\/p>\n

    \"Screenshot<\/p>\n

    I’ve also created another chart which shows the sites adding tracking against those removing tracking by month, which makes the general trends much clearer.<\/p>\n

    \"chart<\/p>\n

    It’s important that we keep an eye on the tracking removal, however the large drops are explained in last month’s report as being related to a large domain name parking company, so it’s something of an outlier in the data.<\/p>\n

    Community Health<\/h2>\n

    As mentioned in the shout-out above, this month we welcomed 21 new contributors. Whether that’s testing a pull request, helping someone find a solution on the forums, creating a design or writing copy for social media, it all helps to move Mautic forward faster.<\/p>\n

    It’s great to see a continued growth in contributions to the community given that we were down at around 80 contributions a month back in 2020 and now we’re averaging around 200-400 per month.<\/p>\n

    \"screenshot<\/p>\n

    We’re also seeing a lot more people coming back to the community and continuing to engage, rather than arriving and not returning, as detailed in the chart below. The dark blue at the bottom indicates new people joining the community, the next line represents people who are already members coming back to re-engage, and the top colour represents all active members.<\/p>\n

    \"chart<\/p>\n

    This month we also saw a very successful Mautic Conference Global event held virtually via Airmeet again. We welcomed 155 attendees who joined us from around the world, with 27 speakers sharing their knowledge and expertise. A big thank you to the entire team who helped us to put on this amazing event, and to all our wonderful sponsors and speakers – without you, it wouldn’t be possible!<\/p>\n

    The event also raised $10,157.64 for Mautic across sponsorships and ticket sales, so when we take the $6,500 cost of Airmeet for the year and the $250 license for Sessionize away, we’re left with a net balance of $3,407.64. This is a lot less than we were anticipating, mainly due to the difficulty in finding sponsors to support the event and a lower than expected attendance.<\/p>\n

    Plans are already underway for our next in-person conference, Mautic Conference Europe which will be in Lisbon, Portugal at the beginning of November – I hope to see you there!<\/p>\n

    Conclusion<\/h2>\n

    In conclusion, July was a month of growth for Mautic, with increased income, contributions, and community engagement. However, there is a need to increase income and maintain user engagement with Mautic Trials. The success of the Mautic Conference Global event was a highlight, and plans are already in progress for the next event. The community continues to thrive and expand, welcoming new contributors and members, and it’s exciting to look forward to what the coming months will bring.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Let’s see what’s been happening in the Mautic community this July!<\/p>\n","protected":false},"author":2,"featured_media":15957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"publish_to_discourse":"","publish_post_category":"","wpdc_auto_publish_overridden":"","wpdc_topic_tags":"","wpdc_pin_topic":"","wpdc_pin_until":"","discourse_post_id":"","discourse_permalink":"","wpdc_publishing_response":"","wpdc_publishing_error":"","footnotes":""},"categories":[1493],"tags":[1356,1291,1170],"class_list":["post-16798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-news","tag-openstartup","tag-report","tag-reporting"],"acf":[],"_links":{"self":[{"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/posts\/16798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/comments?post=16798"}],"version-history":[{"count":1,"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/posts\/16798\/revisions"}],"predecessor-version":[{"id":17262,"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/posts\/16798\/revisions\/17262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/media\/15957"}],"wp:attachment":[{"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/media?parent=16798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/categories?post=16798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/tags?post=16798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}