{"id":18719,"date":"2024-12-11T17:56:23","date_gmt":"2024-12-11T17:56:23","guid":{"rendered":"https:\/\/www.mautic.org\/?page_id=18719"},"modified":"2025-06-05T11:14:32","modified_gmt":"2025-06-05T11:14:32","slug":"lead-scoring-with-points","status":"publish","type":"page","link":"https:\/\/mautic.org\/features\/lead-scoring-with-points\/","title":{"rendered":"Lead scoring with Points"},"content":{"rendered":"\t\t
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Optimize lead prioritization with Mautic's customizable lead scoring sytem<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Discover how Mautic's customizable lead scoring helps you identify and focus on high-quality prospects.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Automated, flexible lead scoring<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mautic’s automated, flexible lead scoring system allows you to assign points based on lead interactions to prioritize potential customers effectively. You can even create your own point groups to categorize activities based on your specific needs.<\/p>

By distinguishing between low-value activities (like newsletter sign-ups) and high-value actions (such as attending webinars), Mautic ensures a focus on quality leads.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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40,000+ companies use Mautic<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We owe a lot to our partners<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Dynamic scoring adjustments<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With Mautic there are many ways to adjust the points associated with your contacts.<\/p>

It’s possible to add and remove points immediately upon an event occurring (such as opening an email) with triggers, adjust scoring following a form submission with form actions, or change point totals as a part of a campaign workflow.<\/span><\/p>

You can also manually add and remove points for fine-tuning.<\/span><\/p>

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Easy to implement decay model<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You can implement a\u00a0decay model<\/a>\u00a0which reduces scores for inactive leads, maintaining accuracy and relevance over time.\u00a0<\/p>

Using Mautic’s built in systems you can incrementally reduce a contact’s score by a fixed amount each week once they reach a defined peak score, ensuring that you can capture contacts who disengage for a while and then return – much more sensible than zeroing out their score if they didn’t make a purchase first time round.<\/p>

Additionally, suppression segments can be used to filter out irrelevant contacts, ensuring the sales team engages only with the most promising prospects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Scoring for Account Based Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sometimes you’re interested in a rolled-up view of the company’s engagement, rather than individual contacts – especially if you’re applying Account Based Marketing (ABM).<\/p>

Mautic has company-based scoring as well as contact-based scoring, so you can also increase and decrease company scores in the same way.<\/p>

This enables you to get a high-level view of companies that are more aligned to your sales goals, giving the marketer the ability to prioritize leads accordingly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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BECAUSE WE'RE NOT JUST ABOUT LEAD SCORING ...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Explore Mautic's other features<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Email marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Easily create, personalize and A\/B test all your marketing and transactional emails with our powerful, intuitive drag-and-drop interactive builder.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Lead Nurturing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Learn how Mautic automates and optimizes the lead journey from capture to conversion, enhancing the efficiency and effectiveness of your marketing campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Campaigns<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Find out how Mautic’s automation features allow for customized marketing at every touch point through our central powerhouse, the intuitive drag-and-drop Campaign Builder.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Landing pages<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Explore how Mautic’s landing page builder enables you to deliver targeted messaging which attracts and engages your ideal prospects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We\u2019ll let the users do the talking \ud83d\udcac\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Check out our reviews on G2<\/a> and TrustRadius<\/a>. Love Mautic? Leave us a review!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We implement Mautic for many of our clients as it is a very reliable automation tool. It helps us very easily convert and manage well-nurtured leads in an easy way. For our clients, it has been a top-notch add on.<\/p>

Reporting is very easy, uploading data is a piece of cake, we really love Mautic in every way possible.<\/p>

We recommend Mautic if you want to take the juice out of automation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Jimmy Guillermo<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Inbound marketing analyst, LFI Agencia Digital<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u00a0I use Mautic’s email marketing engine as a way to generate marketing qualified leads for different businesses in various sectors such as Technology, Cloud Computing, Real Estate, Electronics, and many more.<\/p>

The structure of Mautic is easy to implement and understand and the flexibility to modify Mautic according to the requirements is commendable.<\/p>

Mautic allows us to run email marketing campaigns to the various users and helps to keep track of different statics required in the reporting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Gulam Gaus Warsi<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Trusted by over 200K companies<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Optimize lead prioritization with Mautic’s customizable lead scoring sytem Discover how Mautic’s customizable lead scoring helps you identify and focus on high-quality prospects. Get started with Mautic More features Automated, flexible lead scoring Mautic’s automated, flexible lead scoring system allows you to assign points based on lead interactions to prioritize potential customers effectively. 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