{"id":19058,"date":"2024-12-19T11:15:06","date_gmt":"2024-12-19T11:15:06","guid":{"rendered":"https:\/\/www.mautic.org\/?page_id=19058"},"modified":"2025-06-24T09:28:18","modified_gmt":"2025-06-24T09:28:18","slug":"vision-mission","status":"publish","type":"page","link":"https:\/\/mautic.org\/vision-mission\/","title":{"rendered":"Vision & Mission"},"content":{"rendered":"\t\t
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Mautic's mission and vision<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Mautic project is thriving, with a clearly defined governance structure the community continues to grow from strength to strength, but what of the future for Mautic? Where are we going? Why are we going in that direction?\n

\nHere we set out our mission, 10 year vision and three year strategy.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Mautic's mission<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\tMautic empowers businesses and organizations to deliver fully integrated marketing campaigns by providing powerful, world-class open source marketing automation software supported by a thriving, worldwide community of passionate contributors.\n<\/i>

\nIn short: We empower people to free their marketing with Mautic\n\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tMautic<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tTweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mautic's product vision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\tOur vision is to be the most privacy-focused, accessible and extendable marketing automation product on the market, giving everyone the power to understand, manage and grow their business or organization while respecting and safeguarding the privacy of their end users.\n<\/i>

\n\nIn short: Mautic is the most privacy-focused, accessible and extendable marketing automation product on the market.\n\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tMautic<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tTweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mautic's 10 year vision (2023-2033)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We make the world a better place by empowering all marketers to deliver outstanding marketing campaigns with open source software. It is important to us that a marketer anywhere in the world in any size of operation can access the same tools and technologies as a well-funded startup or a multi-million dollar enterprise. It\u2019s also important to us that Mautic grows and scales with the success of the marketer, but not at the expense of the end-user’s privacy. Equality and equity matter, we are making it happen with Mautic.<\/p>

To date, Mautic is powering the digital experiences of tens of thousands of organizations around the world, from micro businesses to massive enterprises. Companies with marketing technologies based on Mautic such as Acquia are recognized by Gartner<\/a> as being industry leaders. Our technology powers some of the most engaging, inspiring digital experiences in the world.<\/p>

For Mautic to grow and dominate the marketing automation world as the tool of choice requires the product itself to further develop as a strong, robust platform which is feature-rich, reliable and continuously innovating. It also requires a well organized, efficient and strategic approach to growing and developing all the supporting functions of the community.<\/p>

To fully achieve this is likely a 10 year journey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Growing a sustainable ecosystem<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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First, we expect to establish and refine ways for individuals and organizations to play an active part in Mautic\u2019s future success. The contributor experience is foundational to this growth. We need to ensure that it is – and continues to be – sustainable for the individuals and organizations who work with Mautic to contribute effectively, bringing new ideas, innovation and improvements to Mautic.<\/p>

To ensure rapid progress in this fundamental area and to focus attention, we have a 3 year goal to double the number of new and returning contributors<\/b> and to triple our financial supporters<\/b>.<\/p>

We will also focus on growing the Community Partners Program and encouraging more organizations who rely on Mautic to give back both financially and through regular contributions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Developing world-class privacy-respecting features<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tSecond, we expect to expand the features incorporated in Mautic, enabling the modern marketer to deliver experiences that respect privacy of the end-user while enabling the marketer to understand, manage and grow their business.\n

\nWe endeavor to listen to our users and plan to develop features that put Mautic at the forefront in the marketing automation industry. These new features will come from community-driven contributions, Strategic Initiatives, and funded development projects.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Becoming a fully API-first application<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Third, we expect to mature Mautic architecturally to be a truly API-first application, empowering developers to do more with Mautic. This will require us to consider our architecture and to implement substantial changes to the foundations of Mautic, and will open the door for further innovations which support users of Mautic to integrate fully into their marketing technology stacks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mautic's 3 year strategy (2023-2025)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mautic was launched in 2015 as a completely disruptive solution in a market dominated by closed source, proprietary marketing automation tools. Since 2019, the Mautic community has grown in autonomy, establishing a governance structure and developing a growing, worldwide user base.<\/p>

Mautic is uniquely positioned in the market, with a vision to grow and dominate the marketing automation world as the tool of choice for the marketer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Strategic challenges<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  1. Too many takers, not enough makers:<\/strong>\u00a0Many organizations and individuals use and benefit from Mautic. A very small percentage of these contribute back to Mautic. If we are to meet our ambitious goals, we need to drive practical and financial investment into the Mautic product and community. This investment needs to be sustainable for the contributors, and directed toward projects and initiatives which help us to achieve our vision and mission.
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  2. A complex multi-faceted product:<\/strong>\u00a0Mautic has many features, integrations and plugins which means that we have a very large surface area to cover. Our challenge is to build the right balance of knowledge and expertise in our contributor base across the entire product as a whole, in addition to having small teams who deep dive into the individual areas as subject experts. To develop a more stable, fully featured product which excels in the market, we need to grow and nurture the skills and expertise across these areas, along with having teams responsible for taking care of the product as a whole – for example User Experience and Accessibility.
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  3. Product awareness:\u00a0<\/strong>Within the open source community and the wider marketing world, awareness of Mautic and the many SaaS solutions built upon Mautic is relatively low. This makes it difficult to attract talented contributors and employees, and for Mautic-based services to be considered within procurement processes. Raising awareness of Mautic benefits both the Mautic project and the organizations who base their services on the product.
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  4. Competition:<\/strong> There are many big players in the marketing automation space, backed by large companies with substantial R&D capabilities and who are continually innovating. While Mautic was ground-breaking at its inception, it has not kept pace with industry developments and many features expected by the marketer are missing. Other open source tools have emerged which offer similar capabilities to Mautic, so we must continue to grow and evolve to reach our goals.
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  5. Stability:\u00a0<\/strong>While the rate of releases has accelerated dramatically over the past two years, this has at times been at the expense of product stability. If organizations are to rely on Mautic, we need to improve the stability of our product and the documentation that we provide.<\/li><\/ol>

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    Mautic is uniquely positioned in the market, with a vision to grow and dominate the marketing automation world as the tool of choice for the privacy-focused marketer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Our strategic priorities<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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