{"id":21673,"date":"2025-02-06T21:09:23","date_gmt":"2025-02-06T21:09:23","guid":{"rendered":"https:\/\/mautic.org\/blog\/"},"modified":"2025-02-17T09:02:09","modified_gmt":"2025-02-17T09:02:09","slug":"open-startup-report-23-january-2025","status":"publish","type":"post","link":"https:\/\/mautic.org\/blog\/open-startup-report-23-january-2025","title":{"rendered":"Open Startup Report #23 &#8211; January 2025"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"key-points\">Key points<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>January kicked off well with a strong start for Mautic, achieving a total income of $59,869.20 and expenditure of $27,682.56.<\/li>\n\n\n\n<li>We&#8217;ve released Mautic 6.0.0-alpha and 5.5.2 and seen an increase in the number of active instances and stable downloads per quarter.<\/li>\n\n\n\n<li>The uptake of Mautic Trials continues to grow, averaging over 500 signups per month.<\/li>\n\n\n\n<li>The launch of the new Mautic website is a huge step in Mautic&#8217;s growth as a product, allowing us to more clearly communicate Mautic&#8217;s features, and position it more effectively within the market.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Finances<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"income\">Income<\/h3>\n\n\n\n<p>January has been a good month for income, with a Diamond tier renewal, a new Gold membership and a Community Tier renewal. Sponsorship remains stable, and we&#8217;ve had one new individual member.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Description<\/th><th>Amount<\/th><\/tr><\/thead><tbody><tr><td>Corporate membership<\/td><td>$58,940<\/td><\/tr><tr><td>Sponsorship<\/td><td>$795<\/td><\/tr><tr><td>Individual membership<\/td><td>$100<\/td><\/tr><tr><td>Affiliate payments (Mailfloss)<\/td><td>$34.20<\/td><\/tr><tr><td><strong>Total<\/strong><\/td><td><strong>$59,869.20<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"expenditure\">Expenditure<\/h3>\n\n\n\n<p>This month we had invoices for December and January for employment as we missed the previous invoice due to vacations. As host fees are linked to income, they are higher this month on account of the higher income. We&#8217;ve also had the final invoice cleared for the Mautic Conference Europe which means we&#8217;ve paid all the remaining balances.<\/p>\n\n\n\n<p>There were some travel costs relating to FOSDEM and State of Open Con this month, and some costs associated with sticker printing and business cards.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Description<\/th><th>Amount<\/th><\/tr><\/thead><tbody><tr><td>Employment<\/td><td>$17,948.56<\/td><\/tr><tr><td>Host fee<\/td><td>$6.436.92<\/td><\/tr><tr><td>Events<\/td><td>$1,796.06<\/td><\/tr><tr><td>Travel<\/td><td>$605.37<\/td><\/tr><tr><td>Infrastructure<\/td><td>$361.32<\/td><\/tr><tr><td>Payment processor fees<\/td><td>$326.85<\/td><\/tr><tr><td>Marketing<\/td><td>$207.48<\/td><\/tr><tr><td><strong>Total<\/strong><\/td><td><strong>$27,682.56<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"contributions\">Contributions<\/h2>\n\n\n\n<p>A big thank you to all the organisations who have contributed to Mautic in January!<\/p>\n\n\n\n<p>These organisations are making Mautic and helping to grow our awesome community.!<\/p>\n\n\n\n<p>\ud83d\udd0e You can always take a look at the data for the last 90 days via this link: <a href=\"https:\/\/savannahcrm.com\/public\/overview\/2b4590bf-cad0-4c71-870a-6f942a25f8fe\" target=\"_blank\" rel=\"noopener\">Mautic | 90 day report<\/a> and you can now view this month\u2019s report here: <a href=\"https:\/\/savannahcrm.com\/public\/report\/4def9365-d775-4eaf-8b65-9197c9714989\/\" target=\"_blank\" rel=\"noopener\">Mautic | Monthly Report for January 2025<\/a><\/p>\n\n\n\n<p>\u2b06\ufe0f = Increase from last month<br>\u2b07\ufe0f = Decrease from last month<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"organizations\">Organizations<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"most-active-companies\">Most active companies<\/h4>\n\n\n\n<p>Dropsolid 349 (\u2b06\ufe0f 65.40%) <\/p>\n\n\n\n<p>Acquia 203 (\u2b06\ufe0f 3.57%) <\/p>\n\n\n\n<p>Aivie 103 (\u2b06\ufe0f 80.70%) <\/p>\n\n\n\n<p>Leuchtfeuer Digital Marketing 96 (\u2b07\ufe0f 15.79%) <\/p>\n\n\n\n<p>Governikus 64 <\/p>\n\n\n\n<p>other.media 60 <\/p>\n\n\n\n<p>Friendly 48 (\u2b06\ufe0f 26.32%) <\/p>\n\n\n\n<p>Crafting.email 41 <\/p>\n\n\n\n<p>Hostnet 34 <\/p>\n\n\n\n<p>UpScale 32 (\u2b07\ufe0f 64.04%)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"top-contributing-companies\">Top contributing companies<\/h4>\n\n\n\n<p>Acquia 62 (\u2b06\ufe0f 82.35%) <\/p>\n\n\n\n<p>Dropsolid 23 (\u2b06\ufe0f 91.67%) <\/p>\n\n\n\n<p>Leuchtfeuer Digital Marketing 20 (\u2b07\ufe0f 31.03%) <\/p>\n\n\n\n<p>UpScale 18 (\u2b07\ufe0f 35.71%) <\/p>\n\n\n\n<p>other.media 15 <\/p>\n\n\n\n<p>Aivie 14 <\/p>\n\n\n\n<p>Webmecanik 11 (\u2b06\ufe0f 10%) <\/p>\n\n\n\n<p>Comarch 8 (\u2b06\ufe0f 100%) <\/p>\n\n\n\n<p>Merkur 2 <\/p>\n\n\n\n<p>Trianity Ltd. 2<\/p>\n\n\n\n<p>Contributions are as defined <a href=\"https:\/\/docs.savannahhq.com\/pages\/contributions\/\" target=\"_blank\" rel=\"noopener\">here<\/a> with the addition of Jira issues being closed as completed, GitHub Pull Request reviews and Knowledgebase articles being written or translated, which we track through Savannah\u2019s API.<\/p>\n\n\n\n<p>Want to appear on this list? Get contributing, and drop me a line with your company name, domain and the folk who work for you and we\u2019ll make sure that you are attributed correctly!<\/p>\n\n\n\n<p>A big thank you also to all the individuals who are helping us build this awesome community! \ud83e\udef6\ud83c\udffb<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"individuals\">Individuals<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"most-active-contributors\">Most active contributors<\/h4>\n\n\n\n<p>Mike Van Hemelrijck 195 <\/p>\n\n\n\n<p>John Linhart 189 <\/p>\n\n\n\n<p>Anderson Jos\u00e9 Eccel 122 <\/p>\n\n\n\n<p>Rahul Shinde 102 <\/p>\n\n\n\n<p>Gustavo Balduino 102 <\/p>\n\n\n\n<p>Alexander Nitsche 64 <\/p>\n\n\n\n<p>Jason Woods 60 <\/p>\n\n\n\n<p>Achilles Poloynis 59 <\/p>\n\n\n\n<p>Joey Keller 47 <\/p>\n\n\n\n<p>David Jarvis 43<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"top-contributors\">Top contributors<\/h4>\n\n\n\n<p>John Linhart 44 <\/p>\n\n\n\n<p>Martin Voorem\u00e4e 18 <\/p>\n\n\n\n<p>Anderson Jos\u00e9 Eccel 16 <\/p>\n\n\n\n<p>Jason Woods 15 <\/p>\n\n\n\n<p>Rahul Shinde 14 <\/p>\n\n\n\n<p>Artem Lopata 11 <\/p>\n\n\n\n<p>Patryk Gruszka 8 <\/p>\n\n\n\n<p>Rohit Pavaskar 8 <\/p>\n\n\n\n<p>Zdeno Kuzmany 8 <\/p>\n\n\n\n<p>Ekke Guembel 5<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"welcome-to-our-new-contributors-this-month-\">Welcome to our new contributors this month \ud83d\udc96<\/h4>\n\n\n\n<p>jwohlers <\/p>\n\n\n\n<p>Frank Seidinger <\/p>\n\n\n\n<p>jgordon <\/p>\n\n\n\n<p>Tautvydas <\/p>\n\n\n\n<p>Levente Bajusz <\/p>\n\n\n\n<p>pablocard <\/p>\n\n\n\n<p>Corey Worrell <\/p>\n\n\n\n<p>stevenx <\/p>\n\n\n\n<p>Alexander Nitsche <\/p>\n\n\n\n<p>Mohammad Zare Moghadam <\/p>\n\n\n\n<p>David Jarvis aka DJ <\/p>\n\n\n\n<p>Precious Ihire<\/p>\n\n\n\n<p>Susan Odii <\/p>\n\n\n\n<p>Peace Sandy <\/p>\n\n\n\n<p>adam.w<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"top-supporters\">Top supporters<\/h4>\n\n\n\n<p>Oliver Geisen 2 <\/p>\n\n\n\n<p>jwohlers 2 <\/p>\n\n\n\n<p>pablocard 1 <\/p>\n\n\n\n<p>adam.w 1 <\/p>\n\n\n\n<p>Joey Keller 1 <\/p>\n\n\n\n<p>Mike Van Hemelrijck 1 <\/p>\n\n\n\n<p>Lenon Leite 1 <\/p>\n\n\n\n<p>Miami City Man 1 <\/p>\n\n\n\n<p>Ekke Guembel 1 <\/p>\n\n\n\n<p>jgordon 1<\/p>\n\n\n\n<p>Supporters are folks who have had conversations with people directly before they make a contribution, so most likely helping with that process.<\/p>\n\n\n\n<p>This month we had 17 new contributors \ud83d\ude80 (\u2b06\ufe0f88.89%) and 79 new members joining the community! \ud83d\udc96 (\u2b06\ufe0f 21.54%).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"usage-of-mautic\">Usage of Mautic<\/h2>\n\n\n\n<p>With the release of Mautic 6.0.0-alpha we&#8217;re now starting to see a small number of instances on this version, and a fairly stable percentage of Mautic 5 instances dominating the versions in use. We expect that this will be the case given that Mautic 5 is the Long Term Support release now, and we&#8217;re expecting to see some of the older versions starting to update over the coming months.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"411\" src=\"https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/versions-by-quarter-jan-25-1024x411.png\" alt=\"a graph of a number of different colored bars\" class=\"wp-image-21674\" title=\"\" srcset=\"https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/versions-by-quarter-jan-25-1024x411.png 1024w, https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/versions-by-quarter-jan-25-300x120.png 300w, https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/versions-by-quarter-jan-25-768x308.png 768w, https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/versions-by-quarter-jan-25-1536x617.png 1536w, https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/versions-by-quarter-jan-25.png 1856w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In terms of the number of active instances, you can see that the trend in the number of sites sending telemetry to the updates server is going back up, and although we&#8217;re only a month into the quarter we&#8217;re on track to be continuing that growth path.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"409\" src=\"https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/instances-by-quarter-jan-25-1024x409.png\" alt=\"a graph with numbers and a line\" class=\"wp-image-21675\" title=\"\" srcset=\"https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/instances-by-quarter-jan-25-1024x409.png 1024w, https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/instances-by-quarter-jan-25-300x120.png 300w, https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/instances-by-quarter-jan-25-768x307.png 768w, https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/instances-by-quarter-jan-25-1536x614.png 1536w, https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/instances-by-quarter-jan-25.png 1859w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Downloads over time continue to be fairly stable at around 4,000 per quarter &#8211; these are downloads via the mautic.org\/download page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"417\" src=\"https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/downloads-over-time-jan-25png-1024x417.png\" alt=\"a graph with red lines and numbers\" class=\"wp-image-21676\" title=\"\" srcset=\"https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/downloads-over-time-jan-25png-1024x417.png 1024w, https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/downloads-over-time-jan-25png-300x122.png 300w, https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/downloads-over-time-jan-25png-768x313.png 768w, https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/downloads-over-time-jan-25png-1536x625.png 1536w, https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/downloads-over-time-jan-25png.png 1838w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Uptake of the Mautic Trials continues to grow strongly after an expected dip in December, we are averaging at over 500 signups per month which is great to see. We are also expecting a significant donation from a recently signed client who decided to continue their hosting, which should land next month subject to contracts being completed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"495\" src=\"https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/trial-signups-jan-25-1024x495.png\" alt=\"a graph with numbers and lines\" class=\"wp-image-21677\" title=\"\" srcset=\"https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/trial-signups-jan-25-1024x495.png 1024w, https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/trial-signups-jan-25-300x145.png 300w, https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/trial-signups-jan-25-768x371.png 768w, https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/trial-signups-jan-25.png 1514w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In terms of the countries taking up trials, this largely reflects our web traffic and estimated usage distribution.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"413\" src=\"https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/trials-by-country-jan-25-1024x413.png\" alt=\"a colorful circle with lines\" class=\"wp-image-21678\" title=\"\" srcset=\"https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/trials-by-country-jan-25-1024x413.png 1024w, https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/trials-by-country-jan-25-300x121.png 300w, https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/trials-by-country-jan-25-768x310.png 768w, https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/trials-by-country-jan-25-1536x619.png 1536w, https:\/\/mautic.org\/wp-content\/uploads\/2025\/02\/trials-by-country-jan-25.png 1880w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>If we combine European countries we have around 18% of trial requests coming from the EU, closely followed by Brazil at 16% and India at 15%. The United States comes in at around 11% of all trial requests.<\/p>\n\n\n\n<p>We do expect to see more coming from the EU and US in the coming months with the greater focus on data sovereignty and privacy due to legislative changes and geopolitical tensions<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"community-health\">Community Health<\/h2>\n\n\n\n<p>This month saw a big project going live &#8211; our <a href=\"https:\/\/mautic.org\/blog\/announcing-the-launch-of-mautics-new-website\">new website<\/a>! It&#8217;s been worked on behind the scenes for the last six months and it was extremely exciting to see it finally out in the world.<\/p>\n\n\n\n<p>I&#8217;m particularly excited that we&#8217;re finally able to position Mautic as a product and showcase its amazing features with the world. Members and partners also have much higher prominence on the new site, with a searchable database which highlights service providers in verticals and by the kinds of services offered.<\/p>\n\n\n\n<p>We&#8217;re continuing to see growth in our contributors and active members and I&#8217;m looking forward to some exciting initiatives kicking off towards the end of this month with the Education Team &#8211; watch this space!<\/p>\n\n\n\n<p>We also shared an update on the upcoming releases &#8211; with <a href=\"https:\/\/mautic.org\/blog\/mautic-6-is-here-alpha-release-is-ready-for-you-to-start-testing\">6.0.0-alpha being released<\/a> towards the end of the month and 5.2.2 as well, we&#8217;re now looking forward to finalising the required tasks for the 6.0.0-beta release, getting our first Extended Long Term Support release ready to launch next month, and also turning our eyes towards what&#8217;s going to be necessary for the upcoming Mautic 7 release. Read more about what to expect in the upcoming releases <a href=\"https:\/\/mautic.org\/blog\/the-next-mautic-releases-whats-coming-up\">here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>We have certainly kicked the new year off in style, achieving strong growth in income and getting two new releases out into the world.<\/p>\n\n\n\n<p>The launch of the new website is a significant milestone that positions Mautic as a product and showcases its amazing features to the world &#8211; I&#8217;m super excited to see this grow and thrive as part of the Marketing Team&#8217;s work on positioning Mautic within the market and growing our market share.<\/p>\n\n\n\n<p>As we look forward to the upcoming releases and new initiatives from the Education Team, the community continues to expand, and the future looks bright. Let&#8217;s continue to build this awesome community together!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key points Finances Income January has been a good month for income, with a Diamond tier renewal, a new Gold membership and a Community Tier renewal. Sponsorship remains stable, and we&#8217;ve had one new individual member. Description Amount Corporate membership $58,940 Sponsorship $795 Individual membership $100 Affiliate payments (Mailfloss) $34.20 Total $59,869.20 Expenditure This month [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"publish_to_discourse":"","publish_post_category":"13","wpdc_auto_publish_overridden":"","wpdc_topic_tags":"","wpdc_pin_topic":"","wpdc_pin_until":"","discourse_post_id":"93488","discourse_permalink":"https:\/\/forum.mautic.org\/t\/open-startup-report-23-january-2025\/34958","wpdc_publishing_response":"success","wpdc_publishing_error":"","footnotes":""},"categories":[1493],"tags":[1356,1291],"class_list":["post-21673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-news","tag-openstartup","tag-report"],"acf":[],"_links":{"self":[{"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/posts\/21673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/comments?post=21673"}],"version-history":[{"count":2,"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/posts\/21673\/revisions"}],"predecessor-version":[{"id":21692,"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/posts\/21673\/revisions\/21692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/media\/21679"}],"wp:attachment":[{"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/media?parent=21673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/categories?post=21673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mautic.org\/wp-json\/wp\/v2\/tags?post=21673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}